A Career with Pearl
Job Description Online Marketer
Pearl Musical Instruments was founded in Tokyo/Japan in 1946 and has become one of the world's leading companies in drums, percussion instruments and flutes. Pearl Music Europe is a wholly owned subsidiary of Pearl Musical Instrument Company Japan and functions as a commercial entity representing Pearl and its associated brands throughout the European Economic Area. Pearl Music Europe is seeking a skilled and innovative Online Marketeer to join our dynamic marketing team. If you have a passion for music, a deep understanding of digital marketing strategies, and a drive to create impactful online campaigns, this is an exciting opportunity to contribute to the success of a leading brand in the music industry.
What we offer:
- Work for a global leading manufacturer and brand in Drums and Percussion as well as Flutes
- Collaborative work environment with a culture of learning and growing together that values creativity and innovation
- Exciting projects and the chance to leave your mark on the brand's visual identity
- Flat hierarchies where everybody’s opinion counts and is heard
- Opportunity to deepen your knowledge into further fields, such as graphic design, programs of the creative cloud and content creation
- Benefits such as a pension scheme, the opportunity to attend external training courses and the opportunity to buy Pearl products for own usage at a discounted rate
Your Core Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads
- Manage and optimize online advertising campaigns across various platforms, including Google Ads, social media ads
- Conduct thorough market research and analyze consumer trends to identify target audiences and tailor marketing efforts accordingly
- Create engaging and compelling content for digital channels, including website, blog, social media, and email marketing campaigns
- Monitor and analyze website and campaign performance using analytics tools to identify areas of improvement and optimize conversion rates
- Collaborate with internal cross functional teams to ensure consistent brand messaging and seamless integration of marketing efforts across different channels
- Keep track of industry best practices, competitor activities, and customer feedback to identify opportunities for improvement
- Engage with the musicians community, build a relationship and help answer their questions with the help of our product experts
- Generate regular reports on key performance indicators (KPIs) and provide actionable insights to drive business growth
Requirements
- Bachelor’s degree in marketing, communications or a related field
- Proven experience in digital marketing
- Solid understanding of online advertising platforms, including Google Ads, Facebook Ads Manager, and other social media advertising tools.
- Proficiency in SEO, SEM, and content marketing strategies to drive organic traffic and improve search engine rankings.
- Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
- Strong analytical skills to interpret data, identify trends, and make data-driven decisions
- Excellent written and verbal communication skills, with the ability to create engaging content and effectively communicate ideas.
- Passion for music and knowledge of the musical instrument industry is desirable but not mandatory.
Do you recognize yourself in the profile of Online Marketer? Do not hesitate and send your CV and a motivation letter to [email protected] for the attention of Richard Steinbusch.
If you already have questions of your own, you can always give us a call at 077-3081400 or email us at [email protected].